"No Down Payment"

The opening credit sequence for "No Down Payment" (20th Century Fox, 1957) starts with glorious shots downtown of L.A.'s new freeways. As a couple drives to their new home in the suburbs there's a parade of billboards for new housing developments. The Bay Theatre is seen on the right in this view looking east that we get after they turn off the freeway. It's at 15140 Sunset Blvd. in Pacific Palisades. Some of the houses the film uses were actually in Woodland Hills.   

The film was directed by Martin Ritt and was based on a novel by John McPartland. The CinemaScope cinematography was by Joseph LaShelle. The cast includes Joanne Woodward, Sheree North, Tony Randall, Jeffrey Hunter, Cameron Mitchell, Barbara Rush and Pat Hingle. 

 

Another shot a moment later.

Thanks to Chris Nichols for spotting the theatre in the film and getting the screenshot. He's an editor at Los Angeles magazine and is also the author of the Taschen book "Walt Disney's Disneyland."

See the page about the Bay Theatre on the Los Angeles Theatres site. It was a 1949 S. Charles Lee design. The building is now a hardware store. The page also has information about the nearby Bay Theatre in Rick Caruso's Palisades Village development. It's a 5 screen venue that opened in 2018. 

The full film is on YouTube.  

On IMDb: "No Down Payment"