A peek at the entrance. The red tile finish is an homage to the Pussycat days. Before the film crew came along it was a drab gray with no texture like this at all. Photo: Bill Counter - July 17, 2018
After the boxoffice got dressed up a bit. Photo: Bill Counter - July 21, 2018
Signage getting covered on the building on the SE corner of Hollywood and Cherokee. The current Larry Edmunds location is off to the left. That's Boardner's restaurant part way down the block on Cherokee. Photo: Bill Counter - July 17, 2018
New "Big Star" neon on the Hollywood Blvd. side of the building at Hollywood and Cherokee. Photo: Bill Counter - July 21, 2018
Sign finally lit. Photo: Bill Counter - July 23, 2018
The restocked newsstand on the west side of Las Palmas Ave. The store we see part of on the right is on the SW corner of Las Palmas and Hollywood Blvd. Photo: Brian Donnelly - July 17, 2018. Check out his "
Once Upon a Time in Hollywood Volume 1" set on Facebook for many more photos of the action. Also see his sequel "
Once Upon a Time in Hollywood Volume 2."
The newsstand in closed-up mode. Photo: Bill Counter - July 21, 2018
Open for business again on the afternoon of a shooting day. The magazines typically were from the 1965-1968 period.
Photo: Bill Counter - July 23, 2018
Added neon signage. Photo: Bill Counter - July 24, 2018
Looking east toward the Pussycat/Ritz from Las Palmas Ave. Michelli's Restaurant, "the oldest Italian restaurant in Hollywood," is down the block on the right. Note the new signage for Peaches record store three doors down on the left. Photo: Bill Counter - July 17, 2018
A closer look at the corner building, redone as a shoe store. The new neon above the door for the film says "Shoe Shop." Photo: Bill Counter - July 17, 2018

Work continues on the shoe store. Photo: Brian Donnelly - July 20, 2018
The Stop 'N Go grocery store at 6672 Hollywood Blvd., dressed up with some 60s signage and new neon. Photo: Bill Counter - July 21, 2018
How can you not love lava lamp neon? We're at 6670 Hollywood Blvd., a souvenir shop called Hollywood Stars before the makeover. Photo: Bill Counter - July 21, 2018
The signage for Peaches. Thanks to Alison Martino for her photo, a post on the Facebook page
Vintage Los Angeles. She has a closer view on
Instagram.
A closer look at Peaches after a bit more set dressing. Photo: Bill Counter - July 21, 2018
A look at the Supply Sergeant, a longtime Hollywood fixture, after some enhancement. It's at 6664 Hollywood Blvd. Photo: Bill Counter - July 21, 2018
The view east across the new neon of "Phil's Famous" and the signage for the original Larry Edmunds bookstore location toward the Pussycat. At the time the film is set, the "Phil's" storefront would have been the Bert Wheeler Hollywood Magic Co. Photo: Bill Counter - July 21, 2018

Plastic going up at the Pussycat to hide the LED panels. Photo: Brian Donnelly - July 17, 2018
The marquee at night, lit by the LED panels behind. Note the lack of any storefront other than a rolldown gate in the storefront where Larry Edmunds used to be. A replica of the earlier storefront would be recreated there. Photo: Brian Donnelly - July 18, 2018
The marquee from up on the lift. Still to go: neon tubing outlining the Pussycat letters. Photo: Brian Donnelly - July 18, 2018
The view west. Photo: Brian Donnelly - July 18, 2018
Work continuing on the Pussycat letters on the facade. Thanks to Chris Nichols for his photo, one of many appearing with "Take a Peek at How Quentin Tarantino Time-Warped Hollywood Boulevard Back to the 1960s," his July 19, 2018 article for Los Angeles magazine. At the time of the photo they were adding the neon tubing to outline the Pussycat letters with "Puss" yet to be done.
A view of the west side of the marquee and the Larry Edmunds storefront getting rebuilt. Photo: Chris Nichols - Los Angeles magazine. Thanks, Chris!
The new display windows at the original Larry Edmunds location. Photo: Brian Donnelly - July 19, 2018
Neon outline of the Pussycat letters complete. Photo: Bill Counter - July 19, 2018
A sign detail. Photo: Bill Counter - July 19, 2018
Gazing upward at the front of the marquee. Thanks to Sandi Hemmerlein for her July 19 photo, a post on the LAHTF Facebook page.
Looking west toward the theatre after the poster team hit the area. Photo: Brian Donnelly - July 20, 2018. Thanks again, Brian! For more great views see his "
Once Upon a Time in Hollywood Volume 1" set on Facebook.

Working on the Pussycat facade letters.
Photo: Brian Donnelly - July 22, 2018
The view from Hollywood and Cherokee toward the Pussycat as the crew gets ready for an evening shoot. The replacement readerboard finally got up on the wast side of the marquee. Note the new "Arcade" sign on the corner storefront in the foreground. Photo: Bill Counter - July 23, 2018
A bit farther up on Cherokee looking toward Hollywood Blvd. Note the newly installed "Arcade" neon on the left storefront. Photo: Bill Counter - July 23, 2018
A closer look at the newly installed readerboard face. There were a few LED issues which would later be worked on. Photo: Bill Counter - July 23, 2018
Neon
up in the new windows along with recently added books in the fake Larry Edmunds
storefront. And lots of waiting by Mike and Donavan. Tarantino would be along later this day between shots to go
in for a look around and inspect what was displayed in the storefronts.
Photo: Bill Counter - July 23, 2018
Note the new banner at the Pussycat: "In Nudescope and Barecolor." Photo: Bill Counter - July 23, 2018
Added signage at the Pussycat entrance. Photo: Bill Counter - July 23, 2018
A closer look at the new signage. Photo: Bill Counter - July 23, 2018
The restaurant on the east side of the theatre entrance turned into a snackbar. Two days earlier it had still been open as a restaurant. Photo: Bill Counter - July 23, 2018

The Pussycat letters lit for evening filming. This evening most of the shots would be involving the other side of the street but the sidewalks were cleared on this side as well for a few takes of a crane shot looking west down the block. Photo: Bill Counter - July 23, 2018
Quentin Tarantino at the Pussycat. Photo: Brian Donnelly - July 24, 2018
A view across toward the Pussycat. Photo: William DeMolee on Instagram - July 24, 2018
A closer look at the Pussycat during the last night of shooting. Thanks to Stephen Russo for the July 24 photo, one of 53 in his fine "Once Upon a Time in Hollywood Movie Set" album on Facebook.
The Pussycat getting deconstructed the day after the shoot. The Larry Edmonds storefront for the film is back open selling souvenirs. Photo: Bill Counter - July 25, 2018
What was a snackbar during the shoot is back in business as a restaurant selling crepes. Note a reflection of the Vogue marquee in the glass. Photo: Bill Counter - July 25, 2018
The theatre from across the street. Still lots to do. Photo: Bill Counter - July 25, 2018
The false front removed with the theatre's Hologram signage revealed. The lift at the left was working on restoring the Cabo Cantina adjacent to the Vogue Theatre. Photo: Bill Counter - July 27, 2018
See the Ritz Theatre
page on the Los Angeles Theatres site for more about the theatre,
originally opened as a newsreel house called the News-View. It's
currently being used as a hologram theatre called Hologram USA.
The
south side of the block as it was dressed for the movie and as it is
currently. These great photos, credited to Nathan Shroeder, appeared
with the October 31, 2019 L.A. Times Envelope section article "Inside
the mind of Tarantino" by Michael OrdoƱa. The blog version, minus these photos, went by the title "How Tarantino's team made the ultra '60s Hollywood in 'Once Upon a Time'."
Shots of the Egyptian during filming:
Looking west toward the theatre. While the Egyptian wasn't altered for the film, that block was used as a starting point for some shots. Photo: Brian Donnelly - July 23, 2018
A redone billboard. Photo: Brian Donnelly - July 23, 2018
Another view of the "Boston Strangler" sign. Photo: Brian Donnelly - July 23, 2018
A look west on the south side of the street toward Las Palmas. Many thanks to Brian Donnelly for his photos. This July 23 view is one of many great shots in his "Once Upon a Time in Hollywood Volume 2" set on Facebook. Also see his "Once Upon a Time in Hollywood Volume 1."
Shooting with the Egyptian in the background. It's a shot from a featurette appearing on the DVD for the film.
The billboard redone the day after the shoot. Photo: Bill Counter - July 25, 2018
We only get a glimpse of the Egyptian in the finished film. See the pages about the Egyptian Theatre on the Los Angeles Theatres site. It was opened in 1922 by Sid Grauman. It's now owned by the American Cinematheque.
The Vogue, Pussycat and Egyptian theatres in the film:
DiCaprio and Pitt turning the corner onto Hollywood Blvd. with the
Pussycat Theatre across the street. They've just had lunch with Al Pacino's character at Musso and Frank. The
theatre facade, as well as that of Larry Edmonds Bookshop and other
stores on the block, were creations for the film.
A wider view onto the redecorated stretch of Hollywood Blvd. The vertical of the Egyptian Theatre can be seen in the distance, just to the right of the billboard for "The Boston Strangler."
A view of the Pussycat from the car. This shot is from the film's trailer. In the finished film we get nothing this leisurely. The theatre was
actually still called the New-View in 1969. Later it was the Ritz and
then a church.
The marquee of the Vogue Theatre recreated as it was in the late 60s.
Looking back along the Vogue marquee. And, yes, "Minsky's" did actually have its first-run engagement there.
A night drive-by at the Vogue.
A wider view of the redone Vogue at night.
Brad driving by the Pussycat on the way home.
Another Pussycat view. He's headed to his little trailer adjacent to the Van Nuys Drive-In.
See the Los Angeles Theatres page on the Pussycat/Ritz Theatre for more about the theatre,
originally opened as a newsreel house. The Vogue Theatre page has many photos of the 1935 vintage house, a design by S. Charles Lee.
The "Once Upon a Time...in Hollywood" pages:
| back to top - Vogue, Pussycat and Egyptian | Cinerama Dome | Grauman's Chinese | Excelsior High School | Bruin and Fox Westwood Village |
Pantages and Vine |
Van Nuys Drive-In | Earl Carroll Theatre |