"Coming Attractions" aka "Loose Shoes"

The marquee of the Rivoli Theatre in Long Beach was one of many used for the opening credits of "Coming Attractions" (Cinema Finance Associates, 1978). Thanks to Deanna Bayless for the screenshot. The theatre was at 525 N. Long Beach Blvd, just south of 6th St. It was demolished for construction of the less-than-successful Long Beach Mall. See the page about the Rivoli Theatre on the Los Angeles Theatres site for more information.

 

Ira Miller directed this comedy, structured as a series of skits and trailers. Featured are Bill Murray, Buddy Hackett, Howard Hesseman, Royce D. Applegate, Lewis Arquette, Tom Baker and Dorothy Van.

 

The film got a 1980 reissue by National American Films. Atlantic Releasing gave it a 1982 release, retitling it "Loose Shoes." Marc Edward Heuck reports that no prints have surfaced other than the 1982 version so we don't know what theatre marquee they used for the original title credit. They didn't bother to use a marquee for the title card of the "Loose Shoes" reissue -- it's just lettering on a plain background.

 

 

The Whittier Theatre, once at 11612 Whittier Blvd. in Whittier, gets the screenplay credit.  

 

 

The Wiltern Theatre, 3790 Wilshire Blvd, is seen here with an interesting "Pacific's" red neon overlay on top of the "Warner" above the center readerboard. 

 

 

A wider Wiltern view for DP Jack Beckett. 

 

 

The Orpheum Theatre, 842 S. Broadway, gets the music credit. 

 

 

Editor Alan Balsam gets the marquee at some unknown theatre.

 

 

We're at the Palace Theatre, 630 S. Broadway, for the credit for producer Joel Chernoff. 

 

 

Director Ira Miller puts himself on the marquee of the La Reina Theatre, 14626 Ventura Blvd. in Sherman Oaks.

 

 

The Gilmore Drive-In is seen at the end the film. Thanks to Michael Kilgore for the screenshot, a post on Cinema Treasures. He comments: 

"The poorly-received 1978 comedy... ends with a lengthy shot of the Gilmore. It starts with the final frame of the final skit projected on the Gilmore’s screen, then a helicopter view sweeps around the darkened drive-in, ending on the front sign lettered with 'The End'..."

Check out the page about the Gilmore Drive-In on the Los Angeles Theatres site. 

On IMDB: "Coming Attractions"   The full film can be seen as "Loose Shoes" on YouTube.